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EXPERIENCE OF WORK AT NEOCON 2023

Haworth explores the evolving workspace while showcasing design and innovation with unique DesignLab and maker space interactions

June 8, 2023 – Next week at NeoCon 2023, Haworth is supporting new ways of working in THE MART lobby, outside on the River Park Plaza and in the company’s showroom. Haworth is also celebrating 75 years of design and innovation with an entrepreneurial spirit that is still going strong.

The Haworth showroom demonstrates a range of solutions and products to help people do their best work – together or alone. This 3rd floor space includes a dramatic and eye-catching jewel box focusing on the company’s 75-year heritage with historical product and future concepts. The core of Haworth’s showroom is dedicated to an experience of work pavilion that supports hybrid work, innovation, creative thinking and collaboration. New products featured in the showroom include the 75th Anniversary Fern, Bay System from Poltrona Frau, Cove from Poltrona Frau and Cab Office Chair by Mario Bellini from Cassina Pro Collection.

NeoCon visitors will discover the art and craftsmanship of Haworth brands through interactive maker spaces along the front of the showroom. These windows offer a behind the curtain, masterclass-like studio of artisans at work:

  • Haworth digital knits bringing fashion to furniture
  • A master weaver demonstration from JANUS et cie
  • Cappellini’s ingenious and whimsical product construction
  • A mesmerizing display of Poltrona Frau workmanship
  • And Cassina saddlery hand sewing for a fit like a tailor-made suit.

With a curated collection of works, DesignLab artists will be in Haworth’s showroom for a first look at their future-focused concepts. These emerging artists and designers are challenging expectations and setting new standards for where work is done and to help understand what’s next.

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Haworth helps create inspirational spaces. As a leading global furniture maker, the company is steeped in workplace expertise that fuels innovative designs for optimal performance. Haworth is a values-driven, family company with an entrepreneurial spirit and a design-forward approach. As a multicultural organization, the company embraces the strength that comes from diversity of thought. At Haworth, we believe great spaces empower people to thrive.

Founded in 1948, Haworth operates in more than 150 countries through a global network of 400 dealers and 8,000 employees. Headquartered in Holland, Michigan, U.S.A, the company has sales of $2.5 billion USD.