When IAC’s subsidiary, The Daily Beast, merged with Newsweek in early 2011, the two companies were combined within IAC’s 10-story headquarters in New York City’s Chelsea neighborhood. To make room for additional employees and an on-camera studio, the space would have to be re-imagined for the first time since it was built in 2007.
Inside and out, the building expresses the high value IAC places on creativity and collaboration, and the renovation would further underscore that culture. At the same time, given the reality of the global economic environment, IAC wanted to be conservative in its scope - utilizing as much of its previous investment in furniture and finishes as possible.
Haworth joined the IAC renovation project team early in the process, before a design firm or construction company had even been selected, to help outline budgets and needs. At the time, Reside™ Desking was still in development, but it was clear that IAC could benefit from an innovative benching solution.