CHICAGO – June 13, 2011 – At NeoCon 2011, Haworth introduced the Integrated Palette strategy together with Reside, Beside and Belong products. Beside storage won a Gold Best of NeoCon 2011 in the Files and Storage category; Reside desking won a Silver Best of NeoCon 2011 in the Furniture: Benching category; and Integrated Palette featuring Reside, Beside and Belong won a Gold Best of NeoCon 2011 in the Furniture Systems category.
As a fully adaptable and integrated kit of parts, the strategy and products originate from the company’s growing depth of knowledge and offers customers design freedom, the promise of integration and the benefit of future assurance.
Low and high resolution photos are available on Haworth’s NeoCon 2011 media kit flash drive and by request.
True design freedom is possible because only Haworth offers integration across many different product lines – ensuring endless possibilities for an interior and creating the widest variety of applications to address client needs and designer requirements. And each of the lines is great alone – yet even better when applied together. Included in the Integrated Palette are Compose® Systems, Enclose® Moveable Walls, Patterns™ Architectural Systems, Planes® Conferencing Solutions, and our latest introductions of Reside™ Desking, Beside™ Storage, and Belong™ Accessories. This integrated kit of parts supports the widest range of environments to clients who recognize their investment must be effective for years to come.
Reside desking was designed by Haworth Design Studio and Struppler Industriedesign. The product blends knowledge, applications and design from Europe — where desking originated and has sustained for decades—with the unique needs and opportunities of North America. This highly personal desking line spans a wide range of applications and integrates with Beside storage and other Haworth Integrated Palette products to support the most dynamic work environments.
Beside storage was designed by the Haworth Design Studio and features a light scale and slight, residential aesthetic. This storage solution responds to the blending of the work and home office. Beside can be used alone, applied as a storage-based system, or integrated seamlessly with other Haworth Integrated Palette products — including Reside desking — to provide a wide range of application and planning capabilities.
Haworth, Inc. is a global leader in the design and manufacturing of office furniture and organic workspaces, including raised access floors, moveable walls, systems furniture, seating, storage and wood casegoods. Family-owned and privately held, Haworth is headquartered in Holland, Michigan and serves markets in more than 120 countries through a global network of 600 dealers. The company had net sales of US $1.21 billion in 2010.