CHICAGO – June 13, 2011 – Haworth, Inc. today announced a strategic alliance with Poltrona Frau Group in the North America office furniture market. Products will be part of the Haworth Collection and are immediately available at www.haworthcollection.com. The Poltrona Frau Group is an acknowledged design leader and this distribution agreement will further strengthen Haworth’s ability to compete in the design-oriented market.
“This important agreement is the beginning of a strategic partnership between Haworth and Poltrona Frau Group, a leader in the high-end furniture sector. This will allow us to synergistically complete our office portfolio with the finest, beautifully designed, made in Italy products,” said Franco Bianchi, President & CEO of Haworth.
“We are very happy about this agreement,” says Dario Rinero, CEO of Poltrona Frau Group. “Haworth is the ideal partner for developing our office channel in the United States. This strategy supports and completes our plan to expand in the residential segment in the US market, in which both us and ours selected partners have invested, and strengthens our presence in the United States by increasing our Group’s brand awareness. We are confident that this alliance, along with our plan to expand in the residential segment and our new stores, will give the Group double-digit growth in this market in the next coming years and increase its market share.”
Poltrona Frau Group is made up of three outstanding brands (Poltrona Frau, Cassina and Cappellini) and each has its own identity, allowing the group to cover all product styles (classic, modern and innovative) in the high-end furniture sector without overlapping.
Poltrona Frau represents the heritage of the Italian craftsmanship and expertise in leather. This is demonstrated by their classic designs and their collaborations with the most sophisticated contemporary designers like Jean Marie Massaud and Andrée Putman.
Cassina represents the history of modern design in a mix of high technology and typical Italian craftsmanship. Cassina owns the rights to products by modern designers and architects such as Le Corbusier, Charlotte Perriand, Franco Albini, Gio Ponti, etc.
Cappellini is the leader of contemporary design focused on innovation and research. It contributed to the launch of most of the world’s current top designers such as Jasper Morrison, Tom Dixon, Marc Newson, Todd Bracher, Nendo, etc.
Poltrona Frau Group operates in the United States with 9 flagship stores in major cities and through a selected dealer network. For more information on Poltrona Frau Group, visit www.poltronafraugroup.com.
Haworth, Inc. is a global leader in the design and manufacturing of office furniture and organic workspaces, including raised access floors, moveable walls, systems furniture, seating, storage and wood casegoods. Family-owned and privately held, Haworth is headquartered in Holland, Michigan and serves markets in more than 120 countries through a global network of 600 dealers. The company had net sales of US $1.21 billion in 2010.